”“A website doesn’t need to be built for the purpose of adding new customers or clients, it can simply help people find information, like your menu if your a restaurant, or your service area if your tradie, or your pricing if your a personal trainer, it stops the time wasters and helps the paying customerTim SullivanSonder Sites
But Tim, you are just selling me websites, because that’s what you do, you sell websites.
Correct I do sell websites, but only to people who really need them, here is some stats to help my cause…
#1: 30 PERCENT OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE
#2: PEOPLE ARE SEARCHING FOR YOU ONLINE
#3: THE MAJORITY OF OF CONSUMERS USE WEBSITES TO FIND AND ENGAGE WITH BUSINESSES
#4: COMMERCIAL TRANSACTIONS IN EVERY INDUSTRY—INCLUDING B2B, INDUSTRIAL, AND MANUFACTURING—ARE INFLUENCED BY DIGITAL WEBSITE CONTENT
#5: 75 PERCENT OF CONSUMERS ADMIT TO MAKING JUDGMENTS ON A COMPANY’S CREDIBILITY BASED ON THE COMPANY’S WEBSITE DESIGN
#6: YOU NEED TO ANSWER BASIC QUESTIONS QUICKLY
#7: IT WILL HELP YOU BEAT THE GOLIATHS IN YOUR INDUSTRY
#8: SOCIAL MEDIA REACH IS DIMINISHING
OBJECTION #1: “MY BUSINESS IS TOO SMALL, AND I DON’T HAVE THE BUDGET FOR A WEBSITE.”
This is the most common objection we hear from small business owners.
Look—your website is your number one marketing asset. Saying you don’t have the budget for it is like saying you don’t have the budget for an LLC license—you’re going to get in big trouble later if you don’t fork over that initial investment.
Get a website—it doesn’t have to be fancy and expensive, but it needs to exist, and it needs to be able to be found by search engines.
OBJECTION #2: “I HAVE A GUY THAT SAID HE COULD MAKE ME A WEBSITE FOR FREE.”
This is a bad idea unless that guy’s career is in web design for your industry. Having a friend or family member make your website is like trusting a handyman to lay the foundation of a skyscraper. A LOT goes into having an optimized website—SEO optimization, file compression, responsive design, schema markup, etc.—and if it isn’t built on the right foundation, it will likely topple over.
Even if you DO have a professional web designer as a friend, be careful—different industries have different website design standards.For example, a website for health services will have completely different components and markup than a website for the HVAC industry.
OBJECTION #3: I DON’T NEED A WEBSITE BECAUSE MY INDUSTRY DOESN’T NEED ONE/I’M NOT AN ECOMMERCE OR AN ONLINE BUSINESS.
This is a HUGE misconception a lot of people have. Just because you’re not ecommerce does not mean you don’t need a website. Consumers—even B2B buyers—still need to find you, learn about you, and trust you because they buy from you. The large majority of our clients aren’t ecommerce, and each one of them has seen considerable revenue growth from having a website.