Let's break
the expected.

Shopify, done properly.

We build Shopify stores and service sites that heal themselves. Our team plus a stack of the best tools watch every page around the clock, catch what breaks, fix it, and keep upgrading it while you sleep.

Break the example yourself. Watch it heal in seconds.

12 Boards Rebel Deck skateboard
12 Boards
Rebel Deck

$79.00

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Go on. It heals itself.
    Snowball by Sonder · New product A self-healing website we build, watch and grow for you. AI agents plus our team watch every visitor, auto-fix the safe things, and Tim approves the rest. Built to make you more than it costs.
    Meet Snowball →

    // What's on the menu

    Engineering across the entire commerce stack.

    From the storefront your customers see to the systems your team runs on – we architect infrastructure that scales with revenue, not templates you'll outgrow.

    01

    Shopify Plus Builds Core

    Full store builds, headless storefronts, performance audits & POS integration. The bread and butter - but make it Wagyu.

    HeadlessPOSPerformance
    02

    System Integrations Popular

    ERP, POS, 3PL, Klaviyo, Lightspeed - we connect the systems your business actually runs on. No more CSV exports at 2am.

    ERP3PLKlaviyo
    03

    Custom SaaS & Apps

    We build our own products, so we know what it takes to ship software that works. Custom apps, internal tools, SaaS MVPs.

    AppsInternal toolsSaaS
    04

    University Platforms New

    Recreation, fitness, memberships, bookings - unified on Shopify Plus. Co-developed with RMIT. Links is retiring, we're building what comes next.

    RMITMembershipsBookings
    05

    AI-Augmented Dev Beta

    We ship faster because we build with the best AI tools in the game. Not AI-generated slop - AI-augmented engineering by senior devs who know what good looks like.

    AI-augmentedSenior devs
    06

    Strategy & Consulting

    Tech stack audits, platform selection, migration planning, and architecture reviews. We'll tell you what to build, what to kill, and why.

    AuditsMigrationArchitecture
    07

    App Rescue New

    Built it with Cursor, Lovable or Bolt and hit the wall at 80%? We take vibe-coded apps from demo to production. Auth, payments, real infrastructure. No judgement.

    CursorLovableBolt

    // The Sonder difference

    Most agencies ship templates. We ship systems.

    We're not a 40-person agency. We're two senior engineers who've scaled 30+ brands past $1M, hold a Guinness World Record, and build our own software. Enterprise capability – at the speed of a team that actually writes the code.

    01 – People

    Senior engineers only

    You work directly with the people writing the code. Decisions in hours, not change-request queues. No juniors learning on your budget.

    02 – Philosophy

    Systems, not sites

    Infrastructure built to scale with revenue and be handed over – documented, owned, and impossible to outgrow in a year.

    03 – Accountability

    Staked on outcomes

    We ship our own products and put our name on every build. We only recommend what we'd run ourselves.

    30+
    Brands scaled past $1M
    6
    Years in production
    2
    Senior engineers. Zero juniors.
    1
    Guinness World Record

    // Client results

    Brands we built. People we kept.

    We worked with Tim from Sonder on one of our biggest digital projects to date. Professional, friendly, and there when we needed them most.

    Craig O'NeillFonterra

    Easily the best devs I've worked with. Fast, accurate and used initiative to make improvements. Tim's a lovely guy too.

    Julia GottliebCEO, Amadeus Brand

    They didn't just build a website - they got what 12 Boards is about and delivered a Shopify setup that's fast, easy to manage, and driving real results.

    Jamie Edwards12 Boards

    Sonder made the complex feel simple. Subscriptions, memberships, custom POS integrations - they delivered. The setup just works.

    Will HornidgeHead of Operations & CX

    Tim's been an absolute game changer for us. We were spinning up a brand-new business and needed someone who could take what was in our heads and turn it into something that actually represented us. Not a cookie-cutter website, not a templated brand. Something with real soul.

    Joe D'AloSana · Kyneton

    Edit the simulation.