A/B testing
Better button.
Ready for more sales.
OriginalAdd to cart
→Tested improvementAdd to cart ↗
A completed test favoured the clearer, sticky button. We reviewed the evidence and put it live.
Reviewed + shipped
Snowball by Sonder / Shopify growth
Your store has
more potential.
Let’s put it to work.
Your ongoing Shopify growth team. We find what needs improving, do the work and keep you moving forward.
From $2,200 AUD/month + GST. Month to month.
Snowball at workExample activity
Better button.
Customer insight
Asked in support.
Answered on the page.
“Will a 15-inch laptop fit?”
Fit guide added
Beside the buying decision.
Beside the buying decision.
Repeat support questions revealed missing product information. We added the answer where shoppers need it.
Product page updated
Reddit + X
New demand.
A new way to grow.
r/𝕏
“A lighter bag for everyday travel?”
Travel collection + waitlist
Draft ready for your review.
Draft ready for your review.
Relevant conversations revealed a product opportunity. We drafted a collection page to test the demand.
Opportunity found
Competitor watch
They made a move.
We caught it.
Competitor spottedNew travel bundle
→Your opportunityA better-fit offer
A new competitor bundle prompted a proposal built around your range and margins. You choose the next move.
Response ready to review
Klaviyo
A cleaner list.
Less wasted spend.
● ● ● ● ●Inactive profiles Review
● ● ● ● ●Engaged customers Keep
Potentially inactive profiles are flagged for approval before cleanup. Recent buyers and engaged readers stay protected.
Savings opportunity
01 / 05
Built for established Shopify stores.You have traffic and sales. You need a team to take the next steps.
The difference is who finds the work
An agency waits for a brief.
Snowball finds the brief.
Your store does not stand still. Neither should the team looking after it.
01 / Find
Know the next move.
Your store, customer questions and market signals show us the work worth doing.
02 / Do
Get it off your list.
We prioritise, build and review the improvements. You bring the business direction.
03 / Improve
Keep getting smarter.
See what changed, what we learned and what comes next on your weekly call.
The Snowball loop
Every improvement
starts the next one.
We watch, decide, build and learn. Then we use what we know to find your next opportunity.
- 01
Watch
See what needs attention.Store behaviour, support questions and your market.
- 02
Think
Choose what matters.Find the cause and prioritise the work with the most value.
- 03
Act
Make the improvement.Build, review and release the agreed change.
- 04
Find
Look for the next opening.New audiences, offers and opportunities beyond your store.
- 05
Measure
Check what changed.Follow sales, customer behaviour and the right signals.
- 06
Learn
Put the learning to work.Keep what helps. Rethink what does not. Go again.
What we learn shapes what we do next.
A simple exampleA question becomes
A question becomes
a better shopping experience.
Support keeps hearing
“Will my laptop fit?”We add a clear fit guide
beside Add to cart.We track sales and questions
and use what we learn.
Fix what breaks. Improve what sells. Find what’s next.
Explore the Shopify toolkit ↗
Snow. Skate. A stronger store.Real work / 12 Boards
Two brands.
One stronger store.
We brought Socal Skates into 12 Boards, giving its visitors a relevant place to land.
- Collections mapped by search value
- Focused landing pages built
- Redirects connecting the second brand
Existing Sonder client work. Case study updated July 2026. No measured revenue uplift is claimed.
A team in your corner
A monthly plan.
Ongoing momentum.
Start with a conversation and a free audit. Know the priorities and scope before you commit.
Snowball
For one Shopify store$2,200AUD / month + GST
The team that finds the next improvement and gets it done.
- Store monitoring and opportunity research
- One prioritised queue of improvements
- Experienced people to build and review
- A weekly call, progress and next steps
One planned improvement at a time.Monthly capacity and timing agreed upfront.
Book a chat with TimMonth to month. Cancel anytime.
When you need more
Snowball Plus
From $4,400AUD / month + GST
For Shopify Plus and stores that need more development capacity.
- Everything in Snowball
- Priority capacity for agreed custom features
- Checkout extensibility and app work
- A quarterly roadmap session
Scope agreed around your store.
Multiple stores or a bigger project? Let’s scope it together ↗
What’s included, and what’s extra ↓Getting started
Your first month,
made clear.
We learn the business, agree the priorities and start the work. Then settle into a weekly rhythm.
- 01
Get aligned.
Review your store, customers and goals. Agree the scope and set a starting point.
- 02
Choose the work.
Rank the opportunities. Agree the first improvement and what success would look like.
- 03
Build and review.
Work through the agreed priority, with previews and human review before release.
- 04
Keep moving.
Review progress together. Measure what changed and choose the next useful move.
Timing depends on access, complexity and approvals. We agree it with you upfront.
A note from Tim
Good ideas matter.
Getting them done
matters more.
I kept seeing the next round of improvements land back on the owner’s desk. Snowball started with making sure the fixes actually happened.
But if we are looking at a business every day, why stop at problems? We can find the next opportunity, do the work and learn from it.
Tim SullivanFounder, Sonder Sites
Meet Tim and the thinking behind Snowball. Press play for sound.
The practical details
Good questions.
Straight answers.
A clear scope before you start.
A real person when you need one.
How much work is included?
One planned improvement at a time, alongside ongoing monitoring and opportunity research. We agree monthly capacity and delivery timings before you join. Larger tasks can run across weeks.
What needs a separate quote?
Full rebuilds, migrations, bespoke apps and extensive integrations need a separate scope. Ad spend, paid campaign management, ongoing email campaigns and third-party subscriptions are outside the base fee. We agree extra work and costs with you first.
Do I need to manage the work?
You set the goals and approve business decisions. We find and prioritise opportunities, do the agreed work and walk you through progress on a weekly call. You can bring ideas without having to write every brief.
Will AI make changes on its own?
No. AI helps us monitor and investigate. Our team reviews changes before release, with approvals agreed during onboarding. Theme changes are tracked in version control.
Is my store a good fit?
Snowball suits established Shopify stores with regular traffic and sales. If you are pre-launch, have very little traffic or need a single fix, we will discuss a smaller starting point. This plan is for Shopify; a service-business version is a future direction.
Can I cancel, and are results guaranteed?
The plan is month to month and you can cancel anytime. We commit to the agreed work and clear reporting. Revenue results depend on your store, traffic, margins and market, so we do not guarantee a particular uplift.
Start with a chat.
Or take a look first.
Talk through your store with Tim. If you would rather explore first, run a free scan for visible technical issues. No signup needed to start.
Or just call · 0402 232 029