Aid Station

Industry

Health and Fitness

Founded

2023

The Challenge

Aidstation was seeking to improve their conversion flow, particularly on mobile. They needed a more seamless and engaging mini cart experience, better promotion of add-ons, and an incentive-driven free shipping bar—all while aligning visually with their overall brand.

The Solution

We focused on improving the mini cart experience with a series of targeted enhancements designed to lift AOV and streamline the path to checkout:

  • Mini Cart & Checkout UI Improvements
    Refined the look and feel of the cart and checkout drawer to boost clarity and usability, especially on mobile.

  • Free Shipping Progress Bar
    Redesigned the progress bar to match Aidstation’s brand styling and increased the threshold to $89, strategically nudging customers to add more to their cart.

  • Add-On Upsell Experience
    Enhanced how add-ons are displayed within the cart, taking cues from Aidstation’s plugin-based approach to encourage higher AOV.

  • Direct-to-Checkout Functionality
    Added a fast lane for users ready to buy, improving visibility of payment options and reducing friction.

Key Features Delivered

  • 🚀 Updated mini cart design for smoother UX

  • 🛒 Reworked free shipping bar styling & logic

  • 💸 Set new $89 shipping threshold to match campaign goals

  • 🧲 Enhanced add-on display and CTA logic in-cart

  • 🔁 Integrated direct-to-checkout button with clear payment visibility

The Challenge

Aidstation was seeking to improve their conversion flow, particularly on mobile. They needed a more seamless and engaging mini cart experience, better promotion of add-ons, and an incentive-driven free shipping bar—all while aligning visually with their overall brand.

The Solution

We focused on improving the mini cart experience with a series of targeted enhancements designed to lift AOV and streamline the path to checkout:

  • Mini Cart & Checkout UI Improvements
    Refined the look and feel of the cart and checkout drawer to boost clarity and usability, especially on mobile.

  • Free Shipping Progress Bar
    Redesigned the progress bar to match Aidstation’s brand styling and increased the threshold to $89, strategically nudging customers to add more to their cart.

  • Add-On Upsell Experience
    Enhanced how add-ons are displayed within the cart, taking cues from Aidstation’s plugin-based approach to encourage higher AOV.

  • Direct-to-Checkout Functionality
    Added a fast lane for users ready to buy, improving visibility of payment options and reducing friction.

Key Features Delivered

  • 🚀 Updated mini cart design for smoother UX

  • 🛒 Reworked free shipping bar styling & logic

  • 💸 Set new $89 shipping threshold to match campaign goals

  • 🧲 Enhanced add-on display and CTA logic in-cart

  • 🔁 Integrated direct-to-checkout button with clear payment visibility

Services Provided

  • Cart & Checkout Optimisation
    Improving mini cart UX, streamlining the checkout journey, and reducing friction.

  • UI/UX Design Enhancements
    Refining the visual layout and style of cart components, including colour schemes and progress bars.

  • Custom Shopify Development
    Implementing custom functionality such as the direct-to-checkout button, enhanced add-on display logic, and threshold-based progress tracking.

  • Product Bundling Consultation
    Advising and supporting the client on linking bundle packages to hero products, with video training and ongoing support.