Aid Station

Industry

Health and Fitness

Founded

2023

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The Challenge

Aidstation was seeking to improve their conversion flow, particularly on mobile. They needed a more seamless and engaging mini cart experience, better promotion of add-ons, and an incentive-driven free shipping bar—all while aligning visually with their overall brand.

The Solution

We focused on improving the mini cart experience with a series of targeted enhancements designed to lift AOV and streamline the path to checkout:

Mini Cart & Checkout UI Improvements
Refined the look and feel of the cart and checkout drawer to boost clarity and usability, especially on mobile.
Free Shipping Progress Bar
Redesigned the progress bar to match Aidstation’s brand styling and increased the threshold to $89, strategically nudging customers to add more to their cart.
Add-On Upsell Experience
Enhanced how add-ons are displayed within the cart, taking cues from Aidstation’s plugin-based approach to encourage higher AOV.
Direct-to-Checkout Functionality
Added a fast lane for users ready to buy, improving visibility of payment options and reducing friction.

Key Features Delivered

🚀 Updated mini cart design for smoother UX
🛒 Reworked free shipping bar styling & logic
💸 Set new $89 shipping threshold to match campaign goals
🧲 Enhanced add-on display and CTA logic in-cart
🔁 Integrated direct-to-checkout button with clear payment visibility

The Challenge

The Solution

We focused on improving the mini cart experience with a series of targeted enhancements designed to lift AOV and streamline the path to checkout:

Mini Cart & Checkout UI Improvements
Refined the look and feel of the cart and checkout drawer to boost clarity and usability, especially on mobile.
Free Shipping Progress Bar
Redesigned the progress bar to match Aidstation’s brand styling and increased the threshold to $89, strategically nudging customers to add more to their cart.
Add-On Upsell Experience
Enhanced how add-ons are displayed within the cart, taking cues from Aidstation’s plugin-based approach to encourage higher AOV.
Direct-to-Checkout Functionality
Added a fast lane for users ready to buy, improving visibility of payment options and reducing friction.

Key Features Delivered

🚀 Updated mini cart design for smoother UX
🛒 Reworked free shipping bar styling & logic
💸 Set new $89 shipping threshold to match campaign goals
🧲 Enhanced add-on display and CTA logic in-cart
🔁 Integrated direct-to-checkout button with clear payment visibility

Cart & Checkout Optimisation
Improving mini cart UX, streamlining the checkout journey, and reducing friction.
UI/UX Design Enhancements
Refining the visual layout and style of cart components, including colour schemes and progress bars.
Custom Shopify Development
Implementing custom functionality such as the direct-to-checkout button, enhanced add-on display logic, and threshold-based progress tracking.
Product Bundling Consultation
Advising and supporting the client on linking bundle packages to hero products, with video training and ongoing support.