CARAC

Industry

Caravan Accessories

Founded

1975

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🚩 The Challenge

Carac, a staple of the Australian caravan scene for over 50 years, was operating two separate websites — a brochure site and a transactional eCommerce store. This fragmented digital presence made it hard for customers to navigate and even harder for staff to manage. With thousands of SKUs and backend systems like Jiwa or DEAR in the mix, Carac needed a single source of truth: a modern, scalable, and seamless online experience.

🛠️ The Solution

To transform Carac’s digital ecosystem, we delivered a comprehensive Shopify Plus solution tailored for both performance and ease-of-use:

Website Consolidation:
We merged Carac’s dual websites into one streamlined Shopify build, optimised for speed, scalability, and intuitive navigation.

Custom Design & UX:
Designed from scratch with no templates. The new site featured smart review placement, upsells, and mobile-first layouts to support better conversion and a premium feel.

Data Migration & Architecture:
Thousands of products were migrated with a mix of automated and manual processes to ensure a clean, organised structure — future-proofed for growth.

Systems Integration:
We worked alongside Carac’s internal team to scope and plan backend integrations with Jiwa and DEAR, aiming to unify inventory, invoicing, and POS.

SEO & Discovery:
Partnered with an SEO specialist to retain rankings, structure redirects, and embed search best practices directly into the build.

📈 The Results

📦 Thousands of products migrated and structured for future scale
🚀 Significant performance gains across page speed and mobile UX
🛒 Improved conversion potential through custom upsells and layout
🔄 Simplified backend workflows for internal staff
🌍 Unified shopping experience for both online and in-store customers

🔧 Powered by Sonder

This was more than a rebuild — it was a reset. Carac now has a world-class digital platform that reflects their legacy and positions them to lead in the caravanning space for the next 50 years. And the best part? We’re just getting started.

🚩 The Challenge

Carac, a staple of the Australian caravan scene for over 50 years, was operating two separate websites — a brochure site and a transactional eCommerce store. This fragmented digital presence made it hard for customers to navigate and even harder for staff to manage. With thousands of SKUs and backend systems like Jiwa or DEAR in the mix, Carac needed a single source of truth: a modern, scalable, and seamless online experience.

🛠️ The Solution

To transform Carac’s digital ecosystem, we delivered a comprehensive Shopify Plus solution tailored for both performance and ease-of-use:

Website Consolidation:
We merged Carac’s dual websites into one streamlined Shopify build, optimised for speed, scalability, and intuitive navigation.

Custom Design & UX:
Designed from scratch with no templates. The new site featured smart review placement, upsells, and mobile-first layouts to support better conversion and a premium feel.

Data Migration & Architecture:
Thousands of products were migrated with a mix of automated and manual processes to ensure a clean, organised structure — future-proofed for growth.

Systems Integration:
We worked alongside Carac’s internal team to scope and plan backend integrations with Jiwa and DEAR, aiming to unify inventory, invoicing, and POS.

SEO & Discovery:
Partnered with an SEO specialist to retain rankings, structure redirects, and embed search best practices directly into the build.

📈 The Results

📦 Thousands of products migrated and structured for future scale
🚀 Significant performance gains across page speed and mobile UX
🛒 Improved conversion potential through custom upsells and layout
🔄 Simplified backend workflows for internal staff
🌍 Unified shopping experience for both online and in-store customers

🔧 Powered by Sonder

This was more than a rebuild — it was a reset. Carac now has a world-class digital platform that reflects their legacy and positions them to lead in the caravanning space for the next 50 years. And the best part? We’re just getting started.

Website Consolidation & Strategy

Combined Carac’s brochure site and eCommerce site into a single Shopify Plus experience
Developed a user-first navigation and content structure

Custom Shopify Plus Build
- Fully custom theme development — no templates
- Designed and built collection pages, product pages, and flexible landing templates
Data Migration
- Migrated products, content, customers, and site assets from two platforms
- Managed automation and manual data clean-up due to large SKU volume
Systems Consultation & Integration
- Evaluated and scoped integration paths for Jiwa and DEAR systems
- Ensured backend inventory and accounting alignment with front-end sales
UX & eCommerce Optimisation
- Strategically placed upsells and reviews to drive higher conversion
- Built for speed, scalability, and ease of use for both customers and Carac staff
SEO Foundation & Transition
- Partnered with SEO specialists to handle redirects, indexing, and search retention
- Ensured Shopify build followed SEO best practices from the ground up
Training & Support
- Delivered video walkthroughs and hands-on training sessions
- Included 30 days of post-launch bug fixes and support
Optional Feature Ideation
- Proposed and scoped optional future features like:
  - A custom caravan bundle builder
  - A 3D virtual store experience