Cushla Whiting

Cushla Whiting: Luxury UX Refined

Design-Led Shopify Enhancements for a World-Class Jewellery Brand

Cushla Whiting is one of Australia’s most respected fine jewellers, known for breathtaking design, impeccable craftsmanship, and an intimate, editorial brand experience. But their Shopify site needed tuning to match the standard of their physical and visual presence.

Sonder Sites was brought in to support the brand with iterative UX/UI enhancements, a new cart system, and a series of performance and experience upgrades—blending luxury design with modern ecommerce functionality.

The Challenge

Cushla Whiting’s website was already visually strong, but the experience needed refinement across several key areas:

• A more immersive, elegant cart experience to match the brand’s luxury tone

• Mobile usability fixes to support seamless product discovery

• Navigation improvements to support collections and editorial-style merchandising

• Multiple visual inconsistencies between Figma design and live implementation

• Ongoing updates across multiple projects (e.g., Colours of White)

The brief was clear: maintain the high-end feel, while enhancing function, consistency, and flow.

Our Solution

Sonder Sites acted as a strategic technical partner, supporting Cushla Whiting with high-touch Shopify development and UI refinements over a multi-phase engagement.

🛒 Cart & Checkout Redesign

Premium UX, built to convert and delight.

• New slide-out cart experience with an elegant overlay

• Responsive design across all devices

• In-cart messaging: “COMPLIMENTARY INSURED EXPRESS WORLDWIDE SHIPPING”

• Smart recommendations with a “Recommended For You” section

• Visual parity across pop-out and full cart page

• Checkout refinement: “your cart” → “YOUR BAG”, plus tone-of-voice alignment

📱 Mobile Experience & Click-through Logic

Frictionless product discovery on small screens.

• Fixed mobile product image click-through behavior

• Improved product card UX (before/after videos provided to client)

• Resolved collection scrolling issues for sub-collections

🎨 Visual Consistency & UI Polish

When design matters, details aren’t optional.

• Standardised product naming and card layout on collection pages

• Custom icon design across key categories

• Removed legacy UI elements (boxes, padding, spacing discrepancies)

• Unified icon colours, spacing, and type treatments

• Implemented brand-consistent uppercase styling and pricing simplification

• Fixed product display naming inconsistencies from CMS to frontend

The Results

✅ Cart experience transformed
Luxury UX with functional overlays and built-in cross-sells

✅ Mobile flows optimised
Frustrations removed, click-through rates improved

✅ Navigation elevated
Clear, beautiful pathways to every product and collection

✅ Brand visuals aligned
UI details fine-tuned to match Cushla Whiting’s premium Figma vision

✅ Internal team supported
Work delivered with full documentation, screenshots, and proofing trail

Why It Matters

For high-end brands, your website is your showroom. Every interaction must reflect taste, trust, and intention.

Sonder Sites helped Cushla Whiting elevate from “great design” to great experience, blending craftsmanship with conversion.