Melbourne Powered

Industry

Electric Bikes and Custom Bikes

Founded

2015

The Challenge

Melbourne Powered was experiencing growing pains. As they scaled rapidly, their legacy systems and design approach couldn’t keep up. They needed a powerful, flexible ecommerce experience that reflected their bold brand and could support major promotions, partner campaigns, and seven-figure monthly performance goals.

The Solution

We partnered with Melbourne Powered to completely reimagine their Shopify experience—building from the ground up and embedding flexibility, performance, and autonomy into every layer.

  • Design That Converts
    Developed fully custom Shopify sections, enabling the Melbourne Powered team to control their storefront with confidence, speed, and style.

  • UX & SEO Overhaul
    Implemented a comprehensive content and structural SEO upgrade—including clear internal linking, targeted page hierarchy, and high-converting landing pages.

  • Product Enhancements
    Enabled dynamic product bundles

  • Promo-Ready Functionality
    Built in smart discount logic, sales campaign tools, and testimonial integration—positioning them to run fast, responsive promotions on-brand.

  • Analytics & Impact
    Following launch, Melbourne Powered celebrated a crazy launch month, confirming that a well-built site isn't just pretty—it performs.

Key Features Delivered

  • 🎨 Custom Shopify theme with flexible front-end

  • 🔍 SEO-first site structure to drive organic traffic

  • 🧰 Fully editable sections for in-house content control

  • 💬 Sales-focused UX, testimonial sliders & discount logic

  • 📈 Training, QA, and 30-day hypercare post-launch

The Challenge

Melbourne Powered was experiencing growing pains. As they scaled rapidly, their legacy systems and design approach couldn’t keep up. They needed a powerful, flexible ecommerce experience that reflected their bold brand and could support major promotions, partner campaigns, and seven-figure monthly performance goals.

The Solution

We partnered with Melbourne Powered to completely reimagine their Shopify experience—building from the ground up and embedding flexibility, performance, and autonomy into every layer.

  • Design That Converts
    Developed fully custom Shopify sections, enabling the Melbourne Powered team to control their storefront with confidence, speed, and style.

  • UX & SEO Overhaul
    Implemented a comprehensive content and structural SEO upgrade—including clear internal linking, targeted page hierarchy, and high-converting landing pages.

  • Product Enhancements
    Enabled dynamic product bundles

  • Promo-Ready Functionality
    Built in smart discount logic, sales campaign tools, and testimonial integration—positioning them to run fast, responsive promotions on-brand.

  • Analytics & Impact
    Following launch, Melbourne Powered celebrated a crazy launch month, confirming that a well-built site isn't just pretty—it performs.

Key Features Delivered

  • 🎨 Custom Shopify theme with flexible front-end

  • 🔍 SEO-first site structure to drive organic traffic

  • 🧰 Fully editable sections for in-house content control

  • 💬 Sales-focused UX, testimonial sliders & discount logic

  • 📈 Training, QA, and 30-day hypercare post-launch

Services Provided

Full Shopify Rebuild
Including design wireframes, concept iterations, and custom theme development

  • UX & SEO Optimisation
    Site architecture redesign, priority content mapping, and on-page SEO

  • Custom Front-End Sections
    Built for total in-house control and modular flexibility

  • Product & Bundle Strategy
    Including upsells and logic to drive AOV growth

  • Klaviyo + Lightspeed Integration
    Connecting marketing and retail data into a seamless ecosystem - Klavx.

  • Training, QA, and Hypercare
    Including stakeholder training, UAT, and 30-day post-launch support

Upgrade your web
presence with Sonder

We acknowledge the Taungurung and Dja Dja Wurrung people of the Kulin nation,

the traditional custodians of the lands on which we live and work.

Upgrade your web
presence with Sonder

We acknowledge the Taungurung and Dja Dja Wurrung people of the Kulin nation,

the traditional custodians of the lands on which we live and work.

Upgrade your web
presence with Sonder

We acknowledge the Taungurung and Dja Dja Wurrung people of the Kulin nation,

the traditional custodians of the lands on which we live and work.