Snowball by Sonder · The living website
Snowball brings your website back to life.
Snowball is your website's immune system and its personal trainer. Real tools watch it every hour, AI agents write the fixes, and our team ships them. It heals what breaks and grows what works. Nothing goes live without a human.
Always on. Always watching. Never ships without you.
Built in Melbourne by the team behind 30+ brands and a Guinness World Record site.
// How it works
Watch, write, approve, ship.
We watch
Errors, speed, search, every visitor. Your site is monitored every hour, awake or asleep.
AI writes the fix
Agents read everything that lost you a customer today and write exactly how to fix it.
A human approves
Tim and the team review every change before it goes near your site. This is the part nobody else does.
It ships, and it's tracked
The safe fix goes live, receipted on your dashboard, reversible any time.
// Try it
Watch it come back.
This is what Snowball does all day. Break the demo shop, watch it get caught and healed.
Alpine Runner Tee
$59.00
Add to cart// The stack
AI for the watching. Humans for the judgement.
Real tools watch your site around the clock and feed everything to Claude, which writes the plan. Then Tim and the team decide what actually ships. That is the whole model.
Claude reads it all
Every signal the tools see becomes one clear plan: what broke, what is slipping, what could win.
Tim + team approve
We decide what actually ships. Nothing goes live on your site without a person saying yes.
The tools and the AI never touch your site on their own. A human approves every change.
// The hive mind
One site heals, every site gets stronger.
When a change proves itself on one Snowball site, every site gets it. Yours included.
// Live receipts
Watch it work.
Real work from a site like yours. Every change tracked, nothing hidden.
Same $500 AUD a week at every setting. The dial changes how hard we work it, not the price. First week free.
// You choose the controls
Hands off, or hands on.
Hands off
We approve and ship. You watch it happen on your dashboard.
Hands on
Every change waits for your yes. One tap to ship.
// One fee. Everything included.
- Watched every hour, not once a year
- Fixes what breaks, before it costs you
- Grows what works, week after week
- Tim and the team behind every change
- Live dashboard, every fix receipted
- Nothing ships without a human
// Why it works
The fee stays flat. The life compounds.
A dead site loses a little every week. A living one gains a little every week. Small gains, stacked, are the whole game.
Illustrative. Results depend on your traffic and market. Not a guarantee.
I spent 20 years building websites. Most of them were dead the day they launched: built once, then left to rot. Snowball is the opposite. It watches, it heals, it grows. The AI does the relentless work. My team and I approve every single change that goes live. That last part is the whole point.Tim Sullivan · Sonder Sites
// Straight answers
The three questions everyone asks.
What is a living website?
A website that fixes itself, watches its market, and gets better every week, instead of being built once and left to rot. Snowball is how yours becomes one: real tools watch it, AI agents write the fixes, and a human approves everything before it ships. Self-healing is part of it, but a living website also grows.
Does AI change my site without me?
Only if you want it to. Hands off: we approve everything for you. Hands on: nothing ships without your yes. Either way every change is tracked and reversible.
How is Snowball priced?
One simple fee: $500 AUD a week, everything included. Your first week is free and you can cancel anytime.
// This is where websites are going
Bring it back to life.
First week free. See what it catches, watch what it heals, keep it only if it earns its place.
Prefer email? tim@sondersites.com