Custom Shopify Plus themes
Design and develop Liquid themes or improve an existing theme around the way customers browse and buy. Test mobile navigation, product choices and the agreed shopping journeys before release.
// Services / Shopify Plus
Shopify Plus developers for Australian brands.
A considered build for a complex store. We scope Shopify Plus themes, migrations and integrations around your catalogue, customers and operations. Tim leads commercial direction from Kyneton in the Macedon Ranges; Ying leads development from Canada.
// What we build
Enterprise commerce, built on Shopify Plus.
A useful storefront and the operations behind it need one delivery plan. We agree the requirements, dependencies, access and checks before starting development.
Checkout within the right boundaries
Scope checkout extensions, branding and custom logic against your plan, app eligibility and requirements. Checkout changes need separate testing and your release approval; a Plus plan does not make every customisation possible.
Migrations and replatforming
Plan a move from Magento, WooCommerce or a legacy platform. Audit the catalogue, customer and order data that can be transferred, map important URLs and validate agreed redirects and records before and after launch.
Headless with Hydrogen
Assess a custom storefront only when the requirements justify it. Compare Hydrogen and a Liquid theme against app compatibility, maintenance, content workflows and the team who will run the store.
Integrations and data
Define what needs to pass between Shopify and your ERP, fulfilment, customer or marketing systems. Confirm API access, supported records, error handling and operating costs before agreeing the integration.
Performance and useful measurement
Measure representative pages with real fonts, media and apps loaded. Agree what to improve and how to check it. Search, conversion and revenue outcomes need their own evidence alongside a working release.
// How we work
Discovery. Architecture. Build. Scale.
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01 Discovery
We map the whole picture
Review your catalogue, customer journeys, operations and existing systems. Confirm the problem, available evidence, responsibilities, budget and scope before development.
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02 Architecture
The right build for you
Choose theme or headless architecture and review plan and app dependencies. Record migration mappings, exclusions, redirects, launch risks and the checks that will determine readiness.
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03 Build and migrate
Build, wire, migrate, test
Build in an appropriate preview, test the agreed integrations and rehearse data transfers where needed. Review sample records, redirects, mobile journeys and important edge cases with your team.
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04 Launch and grow
Live, then better
Agree the release window, required approvals, recovery approach and handover. Verify the live journeys after launch, then prioritise ongoing work within its own agreed scope and capacity.
Already on Shopify Plus? We can assess your existing store and agree focused improvements. A rebuild is one option, rather than the default.
// Who this is for
Built for brands with somewhere to go.
Scaling brands
Requirements beyond the current setup
Australian retailers assessing whether specific checkout, catalogue or operational requirements justify Plus. The plan decision starts with the requirement and total cost, rather than the size of the ambition.
Replatformers
Moving off legacy
Teams moving from Magento, WooCommerce or a legacy platform who need clear data mappings, URL decisions, launch checks and a plan for monitoring changes. Redirects support a move; they do not guarantee retained rankings.
Operations-heavy
Systems that must stay in sync
Retailers with inventory, fulfilment or wholesale workflows that need a defined connection to Shopify. We assess supported systems, sync timing, failure handling and team responsibilities before promising a solution.
// Related Shopify work
See the work behind the offer.
Published project records describe the work delivered. Commercial results require their own measurement.
12 Boards / Store consolidation
Catalogue structure and redirects.
The 12 Boards project describes bringing Socal Skates into an existing Shopify store, with collection mapping, landing pages and redirects.
Purvis Beer / Platform migration
From Kentico to Shopify.
The published Purvis Beer record covers a platform migration, store development, catalogue photography and handover to the retailer’s team.
Based in Kyneton, working with Australian businesses. Explore our Kyneton website and Shopify work and web design across the Macedon Ranges. For discovery and handover, see what working with Sonder involves.
// Straight answers
Shopify Plus, answered.
Do we need Shopify Plus for this work?
It depends on the required feature, current plan and apps. Many theme improvements and public apps using Shopify Functions are available on lower plans. Plus supports custom apps containing Functions and checkout UI extensions on the information, shipping and payment pages, subject to feature requirements. We check Shopify’s current checkout and app eligibility before recommending a plan. See our Plus versus Advanced decision guide for the wider cost comparison.
Can you migrate our store to Shopify Plus?
We assess migrations from platforms such as Magento, WooCommerce and BigCommerce, then agree what can transfer and how it will be checked. The plan covers product and customer records, order history where supported, integrations, important URLs and redirects. Search performance can change after a move; we do not guarantee rankings or that every source record can transfer unchanged.
Headless or a custom theme, which is right for us?
We compare the actual customer experience and operational requirements. A Liquid theme can be the practical starting point; headless needs a clear reason, an integration plan and an owner for ongoing maintenance. We agree the architecture after reviewing those trade-offs.
Can you connect Shopify to our ERP, 3PL and CRM?
We review the systems, available APIs, data requirements and existing connectors first. Supported records, sync timing, recovery from failures, third-party fees and ongoing ownership form part of the scope. A custom connection is agreed after that investigation.
Where is the team based, and who will I work with?
Tim leads commercial direction and client relationships from Kyneton in the Macedon Ranges. Ying leads development from Canada. We work with Australian brands, including Melbourne businesses, and agree review arrangements, responsibilities and timing before starting.
// After launch
Good work. Looked after.
For established Shopify stores, Snowball is your ongoing team: agreed monitoring, useful improvements and clear updates. Capacity, delivery timing and release approvals are agreed upfront. People review changes before they reach your live store.
// Start a project
Choose the next useful store change.
Bring your current store, catalogue and the problem you want to solve. We will discuss fit, the evidence available and whether a focused change, migration or larger build is worth scoping.
The initial conversation is free. Discovery, development and ongoing support are scoped before you commit.