// Case study · 12 Boards
One of our longest running stores, still compounding.
12 Boards is an Australian skate and boardsports retailer, online on Shopify since 2013 and one of Sonder's longest-standing partnerships. We recently folded a second brand, Socal Skates, back into the store, mapping collections by search value and building the landing pages and redirects to carry that traffic across without losing ground. More than a decade in, it is still growing. Proof we build stores that compound, not stores you outgrow and rebuild every few years.
“They didn't just build a website, they got what 12 Boards is about and delivered a Shopify setup that's fast, easy to manage, and driving real results.”
Jamie Edwards, 12 Boards
Common questions
Can Shopify work for a skate or boardsports store?
Yes. 12 Boards is an Australian skate and boardsports retailer that has run on Shopify since 2013. More than a decade on, the store is still growing, which shows Shopify handles specialist retail catalogues and long-term growth well when it is built properly.
How do you merge a second Shopify store into one without losing SEO?
We folded Socal Skates back into 12 Boards by mapping collections by search value and building the landing pages and 301 redirects needed to carry that traffic across, so rankings and revenue moved to the stronger single site rather than being lost.
What makes a Shopify store last for years instead of being rebuilt?
Stores last when they are maintained, monitored and improved rather than launched and left. We run stores as an ongoing partnership, catching issues and shipping improvements over time, which is why 12 Boards has compounded for more than a decade.
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