// Shopify Plus partner / United States
The Shopify Plus partner
that works while you sleep.
We are in Melbourne, which puts us a full working day ahead of New York. You brief us at 5pm Eastern. We build overnight. It is waiting for you at 9am. For $1M to $20M US brands that are tired of waiting a week for a fix.
// The unfair advantage
Your night shift, already staffed.
Melbourne is 14 to 16 hours ahead of the US East Coast. For an in-house team that has always meant awkward calls. Used properly, it means your build never stops.
5pm Eastern: you brief
You finish your day, write up the bug, the feature or the campaign page, and send it. For us that is 9am, the start of a fresh working day.
Overnight: we build
Your quiet hours are our whole day. No context switching, no meetings on your calendar, no waiting for a reply. The work gets a full uninterrupted run at it.
9am Eastern: it is done
You open your laptop to a preview link and a note explaining what changed. A single round trip that takes a US agency two days takes us one night.
Peak trade, covered
Black Friday breaks things at 2am Eastern, when every US agency is asleep. That is the middle of our afternoon. Someone senior is already awake and looking at it.
// Who we are
We see what others overlook.
Not a 40 person agency. Not pixel pushers. Two builders who have scaled 30 plus brands past $1M, hold a Guinness World Record, and ship their own SaaS because they only recommend what they would stake their name on. We see what others overlook, then build what they will not touch.
// What's on the menu
Senior work only.
The stuff that gives us goosebumps. Genuinely. One team, start to finish.
Shopify Plus Builds
Full store builds, headless storefronts, performance audits and POS integration for serious ecommerce brands. The bread and butter, but make it Wagyu.
System Integrations
ERP, POS, 3PL, Klaviyo, Lightspeed. We connect the systems your business actually runs on. No more CSV exports at 2am.
Custom SaaS & Apps
We build our own products, so we know what it takes to ship software that works. Custom apps, internal tools, SaaS MVPs.
University Platforms
Recreation, fitness, memberships and bookings, unified on Shopify Plus. Co-developed with RMIT. Links is retiring, we are building what comes next.
AI-Augmented Dev
We ship faster because we build with the best AI tools in the game. Not AI-generated slop: AI-augmented engineering by senior devs who know what good looks like.
Strategy & Consulting
Tech stack audits, platform selection, migration planning and architecture reviews. We will tell you what to build, what to kill, and why.
// Street cred
People who paid us and still like us.
Live sites we designed, built and shipped. Go and click around.
RMIT University
A platform three campuses run on
Shopify Plus and a custom university recreation platform, built and maintained end to end.
12 Boards
Fast, easy to manage, converting
A Shopify build with POS integration and Klaviyo, driving real results for the team.
Sana Design
A brand with real soul
Web design and build for a hempcrete architecture studio, from the ground up.
CASA
Government grade ecommerce
A Shopify storefront for the Civil Aviation Safety Authority.
Elder Emo
A booking platform with attitude
Custom web design and a booking flow for an unconventional wedding brand.
Melbourne Power
Electric bikes, online
A Shopify storefront for an electric bike retailer, fast to load and easy to shop.
// Cash cows
We build our own, too.
Products we built, launched and run ourselves. Because real builders do not just talk, they ship.
Live
University Platform
A modern university recreation and fitness platform, co-developed with RMIT across three campuses. Shopify Plus, SSO, bookings and POS.
Live on iOS
HUGE
A personal growth app for ambitious people. AI prompts, pattern recognition and the push to stop playing small.
Live
Gather
Syncs POS customer data into Klaviyo automatically. Built for agencies and retailers tired of manual exports.
Coming soon
Follow
A next generation data platform for retail brands. Unifies customer, product and sales data into one place you can act on.
Coming soon
MISE
A production ready 3D frame configurator for art and decor merchants. Customers design custom frames with a live preview before they add to cart.
// In their words
People we asked to say nice things.
"We worked with Tim from Sonder on one of our biggest digital projects to date. Professional, friendly, and there when we needed them most."
Craig O'NeillFonterra
"Easily the best devs I've worked with. Fast, accurate and used initiative to make improvements. Tim's a lovely guy too."
Julia GottliebCEO, Amadeus Brand
"They didn't just build a website, they got what 12 Boards is about and delivered a Shopify setup that's fast, easy to manage, and driving real results."
Jamie Edwards12 Boards
"Sonder made the complex feel simple. Subscriptions, memberships, custom POS integrations, they delivered. The setup just works."
Will HornidgeHead of Operations & CX
"Tim's been an absolute game changer for us. We needed someone who could take what was in our heads and turn it into something that actually represented us. Not a cookie cutter website. Something with real soul."
Joe D'AloSana · Kyneton
// About us
Two people. Zero bloat.
The strategy and vision of a big agency, the speed and agility of a startup. No account managers, no handoffs, no layers of nonsense.
Tim Sullivan
Strategy · Design · Vision
Client strategist and design led thinker, the person who sits between your business goals and what actually gets built. Over a decade shipping for brands like 2XU, RMIT, Coles and CASA.
Tim sees around corners. He will tell you what to build, what to kill, and why the thing you thought was a feature is actually your whole business model.
Ying
Engineering · Architecture · Builds
Senior developer who thinks outside the box and builds things that should not be possible with a two person team. Shopify apps, custom software, massive websites, native apps.
The kind of engineer who does not just follow a spec. He improves it mid build.
Better together.
Two people who have been building together long enough to finish each other's pull requests. Tim handles the client, the strategy and the design. Ying handles the architecture, the code and the impossible.
The result: enterprise grade work, delivered at startup speed, without the overhead of a 40 person agency billing you for project managers and Slack messages.
Based in Richmond, Kyneton and New York. Building for brands across Australia and beyond.
// Start a project
Have a system that needs fixing?
We love the hard ones. Tell us what you are building, or what you inherited and need fixed. You will hear back from the person who does the work, within one business day.
Replies within one business day. From the person who writes the code.