Why we built the living website.

I spent years building websites for people, handing them over, and watching them quietly rot.

Not because anyone did anything wrong. A store launches, it is great, and then life happens. An app updates and breaks a page. A sale ends and a link dies. The phone photos get slower, the checkout gets a new step, and nobody notices until a month is already gone. I would send an audit full of things to fix, and it would land on a desk next to everything else the owner had not got to yet.

I did not want to send another audit. I wanted the fixing to actually happen, with people taking responsibility. So we built Snowball for existing Shopify stores: agreed monitoring, a prioritised delivery plan and human review.

We agree the capacity, timing and approvals, then show what changed and what still needs attention. Some useful work takes longer than a week. Automation supports the checking and investigation; our team reviews the work before release.

I lead Sonder from Kyneton, with our office behind Oliver Campbell Trading at 26 Piper Street. See how we turn your business goal into a delivery plan, or read about our Kyneton roots and local work.