Product and campaign media
Check file weight, image dimensions, responsive loading and below-the-fold media. Keep the visual quality your products need while reducing unnecessary downloads.
Shopify speed optimisation.
Less waiting. Better shopping.
A fast store needs more than a green score. We investigate how your Shopify store loads and responds on mobile, then prioritise practical changes to images, fonts, theme code and app scripts. Based in Kyneton, working with stores across the Macedon Ranges and Australia.
// Shopify speed optimisation
Find what is slowing the experience.
Measure the pages customers use, with the real fonts, media and required apps loaded. A repeatable baseline helps us choose changes and explain their effect without confusing a lab score with a sales result.
Fonts and layout shifts
Review font files, loading behaviour and reserved space for images and embeds. Watch for moving content that disrupts reading or tapping on a phone.
App and third-party scripts
Identify scripts that load across the store, including chat, pixels and app embeds. Check dependencies and required business functions before changing when they load.
Theme code and interactions
Investigate repeated work, oversized resources and slow interactions. Test menus, filters, variants and add-to-cart behaviour alongside loading speed.
Core Web Vitals
Review loading, responsiveness and layout stability using available field data and repeatable lab checks. Record whether the data describes one page, the wider site or a simulated visit.
A baseline you can return to
Document page URLs, device and network settings, test dates and important dependencies. Recheck the same journeys after an agreed change to make comparisons useful.
// How we work
Measure. Improve. Check again.
01 Measure
Start with real pages
Choose representative home, collection and product pages. Check mobile performance with fonts and apps loaded, and record available field data.
02 Diagnose
Find the useful changes
Review images, fonts, scripts and theme behaviour. Rank findings by measured contribution, implementation effort and possible trade-offs.
03 Improve
Make the agreed change
Work in a suitable preview, review app dependencies and test the shopping journey. Agree release approvals and the recovery plan before going live.
04 Verify
Repeat the comparison
Retest the same pages under comparable conditions and report what changed. Ongoing monitoring can be scoped through Snowball, within agreed coverage and capacity.
Scope, timing, capacity and approval steps are agreed before work begins.
// Real Shopify work
See the work behind the offer.
Published project records show what was built and changed. We do not attribute an unmeasured revenue or conversion gain to those deliverables.
12 Boards / Established Shopify store
Existing stores deserve careful work.
The 12 Boards record describes a long-term Shopify partnership and store consolidation. It is relevant experience with an established catalogue, not a published speed benchmark.
Purvis Beer / Store development
Platform and catalogue experience.
The Purvis Beer project includes a migration, catalogue photography and store development. Its case study is not presented here as a measured speed-optimisation result.
// Kyneton / Macedon Ranges / Australia
A local conversation.
An experienced delivery team.
Tim is based at 26 Piper Street, Kyneton VIC 3444, and leads commercial direction and client relationships. Ying leads development and delivery from Canada. We work with businesses across the Macedon Ranges and Australia.
Explore web design in the Macedon Ranges or our Kyneton web design services. You can reach Tim on 0402 232 029.
// Straight answers
Before we get started.
How much faster will my Shopify store be?
The baseline comes first. The result depends on your theme, media, apps and what can safely change. We agree the scope and report before-and-after checks; a particular score, loading time or sales increase is not guaranteed.
Do I need a new Shopify theme?
Not automatically. Images, app overhead, fonts or a focused theme change may be a better starting point. If the current architecture limits improvement, we explain the evidence and options before recommending a rebuild.
How do you measure performance?
We use available customer field data alongside repeatable lab checks and browser testing. We look at loading, interaction responsiveness and layout stability. Field data may be unavailable for a low-traffic page, and lab tests have their own limitations.
Will you remove apps, tracking or the chat widget?
Only after confirming what each function does, its dependencies and your approval. We can investigate loading behaviour without assuming a commercially useful app should be removed. Functional checks accompany performance changes.
Can you keep checking speed after the fix?
Yes, through an agreed maintenance and support scope or Snowball. We confirm monitoring frequency, monthly capacity and review arrangements. New apps and media can change performance later.
// Snowball by Sonder
Good work. Looked after.
Snowball gives established Shopify stores an ongoing team for agreed checks, prioritised improvements and clear updates. From A$2,200/month + GST for one store, with one planned improvement at a time and monthly capacity agreed upfront. People review changes before release.
Full rebuilds, migrations and substantial integrations are scoped separately. Results depend on your store and market. Third-party subscriptions are not included.
// Start with your store
Find the weight worth removing.
Bring your Shopify store and the pages that feel slow. We will discuss a useful baseline, the right scope and what a careful improvement should include.
Free initial conversation. Paid reviews and implementation are scoped before you commit.