Apps you forgot you installed
That countdown timer from a sale two years ago still injects its JavaScript on every page. Uninstalling an app rarely removes its code. We find the ghosts and evict them.
// Services / Shopify speed
Slow is expensive.
We make it fast, then keep it fast.
Most Shopify stores fail Google's mobile speed checks. Not because the theme is bad, but because apps, raw photos and third-party scripts pile up quietly. We find the weight, remove it at the code level, and watch the store every week so it never creeps back.
// What actually slows it down
It is never one big thing. It is thirty small ones.
Speed dies by accumulation. Each one of these is small enough to ignore, and together they cost you a measurable slice of every month's revenue.
Deloitte measured it: a 0.1 second improvement in mobile load time lifted retail conversions by 8.4%. Your store does not need to be the fastest on the internet. It needs to be faster than it was last week, every week.
Photos shot on a phone, uploaded raw
A four-megabyte hero image is a beautiful way to pay for bounce. We convert the catalog to modern formats, properly sized, so the store looks identical and arrives in a fraction of the time.
Fonts: five families, nine weights
Every weight is another file the phone waits on before it can show a single word. We subset to what the design actually uses and the text stops flashing in late.
Third-party scripts fighting in the head
Chat widgets, review badges, three pixels and a popup manager, all loading before your products do. We sequence them so the store renders first and the extras follow.
Theme code from three developers ago
Dead sections, orphaned snippets, a slider from a theme you replaced. It all still renders. We read the theme, delete the archaeology, and keep what works.
A checkout nobody tested on a phone
Most of your traffic is mobile and most testing happens on a laptop. The slowest step in your funnel is usually the one nobody on your team has ever used on 4G.
// How it works
Measure. Remove. Rebuild. Guard.
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01 Measure
The real baseline
We score the store on real phones, on real connections, using the same data Google ranks you on. Lab numbers flatter. We use the numbers that pay.
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02 Remove
The weight goes first
Dead apps, dead code, duplicate scripts. Most stores lose a full second before we touch a single image. This is the cheapest speed you will ever buy.
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03 Rebuild
The heavy stuff, rebuilt
Images to modern formats at sensible sizes, fonts subset, scripts sequenced, critical styles inline. The store looks the same. It just arrives faster.
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04 Guard
It stays fast
Speed creeps back with every app install and raw upload. Snowball watches the store every hour and ships a fix every week, so the number stays green.
Keep installing the apps you need. We keep the weight honest.
// Who this is for
The stores that feel it most.
Advertisers
Paying for clicks into a slow store
Every ad dollar lands on a page that takes four seconds to show a product. Fixing the store is worth more than raising the budget. It is not close.
Growers
The catalog that quietly got heavy
More products, more apps, more scripts. Nothing broke, it just got slower every month, and the revenue graph flattened at the same time. That is not a coincidence.
The quoted
Told you need a rebuild
A developer quoted a new theme or a replatform. Sometimes that is right. Usually the store needs thirty small fixes, not a funeral. We will tell you which, honestly.
// Straight answers
Asked before every engagement.
How much faster will my store get?
It depends on what is weighing it down, which is why the scan comes first. Most stores we pick up have seconds on the table: oversized images, dead apps still loading scripts, fonts nobody uses. We measure on real phones, fix the heavy things first, and you see every before and after number.
Will this break my apps or theme?
No. Every change ships under version control, gets reviewed by a senior developer, and is reversible in one click. If an app is earning its keep it stays. If it is only adding weight, we tell you what it costs before we touch it.
Do I need a new theme to get fast?
Almost never. Most slow stores are carrying app weight, image weight and script weight, not a bad theme. A rebuild is the expensive answer to the cheap problem. We clean up the theme you already have.
How do you measure speed?
On real devices and Google's own field data, the same signals that feed your rankings. Lab scores are a rough guide, but the number that matters is what a customer on a phone actually gets. That is what we report.
Is this a one-off fix or ongoing?
Speed creeps back. Every new app, every raw photo upload, every marketing pixel adds weight. One-off cleanups are real but temporary. Snowball watches your store every hour and ships improvements every week, so the number stays green.
// Our big move
We build living websites now.
Same senior team, a new way to work: websites that watch themselves, heal what breaks and get better every week, with AI on the watch and humans making the call. If that sounds like what your site needs, let's have a chat.
// Start with the scan
See your real numbers.
The free scan reads your store the way a customer on a phone would: load time, what is weighing it down, and what it is likely costing you. Thirty seconds, read only, no signup to start.
Replies within one business day. From the person who writes the code.
- Scan is free
- Read only, no changes
- Report in plain English