Purvis Beer is a Melbourne beer retailer. Sonder moved them off an ageing Kentico platform onto Shopify, photographed the real range in store so the catalogue was honest, and made it effortless to shop. Online sales grew from roughly $30,000 a year to $50,000 a month within four months. The partnership ran six years across three stores and ended with a full handover to the Purvis team.
Craig had built Purvis on an older Kentico platform, right as Shopify was coming into its own. The site was hard to move through, and it hid the one thing that set Purvis apart. Where competitors listed beers they did not actually hold, Craig had the real range on his shelves.
We rebuilt the store on Shopify, made it effortless to shop, and had every beer photographed in store so the catalogue was honest and the range was visible across the site and on Instagram. Within four months, online sales moved from roughly $30k a year to $50k a month, and the shape of the business changed with it.
We went on to build two more stores for the Purvis group and stayed close for six years, finishing by training their team to run everything in house. It is the same playbook we now run on Shopify Plus builds for larger brands.
Common questions
Can moving a beer retailer to Shopify actually grow revenue?
Yes. We moved Purvis off an ageing Kentico platform, photographed the real in-store range so the catalogue was honest, and made it effortless to shop. Online sales grew from roughly $30,000 a year to $50,000 a month within four months, and the shape of the business changed with it.
How do you sell alcohol on Shopify with age verification?
Shopify supports age verification at the storefront and checkout through age-gate apps and delivery rules, so age-restricted products like beer and wine can be sold compliantly in Australia. We configure the store, catalogue and checkout for regulated retail so nothing slows the customer down.
Do you build Shopify stores for breweries and bottle shops in Australia?
Yes. Sonder is a Melbourne Shopify Plus agency and has built and grown stores for alcohol and regulated retailers. Purvis was a six-year, three-store partnership that ended with a full handover to their team.
