Craig had built Purvis on an older Kentico platform, right as Shopify was coming into its own. The site was hard to move through, and it hid the one thing that set Purvis apart. Where competitors listed beers they did not actually hold, Craig had the real range on his shelves.
We rebuilt the store on Shopify, made it effortless to shop, and had every beer photographed in store so the catalogue was honest and the range was visible across the site and on Instagram. Within four months, online sales moved from roughly $30k a year to $50k a month, and the shape of the business changed with it.
We went on to build two more stores for the Purvis group and stayed close for six years, finishing by training their team to run everything in house.
