A clearer direction. Less wasted effort. A website and team working towards the goal that matters to you.
We start by understanding the whole business. Then we agree what to improve, get the work moving and keep looking after it.
Tim in Kyneton. Ying on delivery. Good people in your corner.
01 / Get the whole picture
The first couple of weeks are about understanding what you have, where the money and effort go, and what you want the business to do next.
Your website, software, socials, marketing, ad spend and recurring costs. We also talk to the people using them.
You get: a clear picture of what is working, what overlaps and what needs a closer look.
More of the right enquiries? More product customers? Less manual work? We choose a priority and decide how to measure it.
You get: an agreed scope, order of work, budget and a useful starting baseline.
Remove verified waste when approved. Improve or rebuild what needs it. Train staff to use the new setup with confidence.
You get: reviewed work, a practical handover and people who know what to do.
Agreed monitoring, fixes and improvements. Website and customer-acquisition work chosen around the goal and available capacity.
You get: clear updates, useful next decisions and a record of the work.
An example sequence, not a fixed two-week delivery promise. Access, scope and decisions shape the timing.
A business review, not just a website review.
02 / One goal gives the work direction
Choose an example. See how the work and the measures could change around your main business goal.
An illustrative plan / Not measured results
Start with the offer, the local search journey and how an enquiry gets followed up.
What we would measure
Non-branded search clicks, booking clicks and booked conversations.
Lead quality, cost per qualified enquiry and response time.
Agree the definitions and baseline first. A click and a new customer are different outcomes.
03 / Make the numbers useful
Try your own monthly numbers. Look at possible cost reductions, the service investment and what would still need to be earned.
Illustrative calculator · A$ · excluding GSTThe calculator runs in your browser. Its inputs are not saved or sent.
Time freed is useful capacity. It is not a cash saving unless an actual paid cost is removed.
Your monthly illustration
Service investment minus the modelled cash reduction. Staff time and redirected ads do not reduce this figure.
These are estimates from your assumptions, not achieved savings or a promised return. Confirm the actual next bills and business results.
Potential cash reduction = (software + website support + marketing tools) × your reduction percentage. Advertising is excluded from this reduction.
Additional gross profit needed = monthly Sonder investment − potential cash reduction, with a minimum of zero. Additional revenue = that gross-profit gap ÷ your entered gross margin.
Staff-time value = hours freed × hourly value. It is reported separately. Redirecting advertising does not change the total cash outlay.
All amounts exclude GST. One-off setup or rebuild work, replacement tools and extra campaign spend need to be added to a real plan. There is no forecast of how many leads or sales will arrive.
04 / Less project management on your desk
You bring the business context. We turn it into work someone can act on.
A new offer, a page that needs attention, an idea for the store. Text, WhatsApp, Slack, Discord, email or the channel that suits your team. We agree how to work together, then help clarify the job, priority and next decision.
You see the work in a preview, understand what changed and approve the business decisions. Requests are prioritised within your agreed capacity.
An example request flow. Text, WhatsApp, Slack, Discord and email are available, or we can agree your preferred channel during onboarding. Capacity and timing are agreed for your store.
A living website, with people behind it
Once the right foundations are in place, agreed monitoring and a useful improvement rhythm help the website keep up with your business.
Check the agreed journeys, technical issues and customer signals.
Investigate the cause and choose the next useful priority.
Make reviewed, authorised changes within the agreed scope.
Verify the work and evaluate customer outcomes when data allows.
That is the practical idea behind self-healing: detect, investigate, fix and verify. Automation supports the work; people take responsibility.
Working with Sonder
Discovery, website work, software, staff training and customer-acquisition improvements are scoped around your main goal. Advertising budgets, campaign management and rebuilds are agreed separately.
Good search and marketing starts with useful content, genuine relationships and responsible practices. We use real evidence to decide what deserves the next round of work.
Explore our capabilities ↗Snowball / For existing Shopify stores
From A$2,200/month + GST. One prioritised queue, with capacity, monitoring and review arrangements agreed upfront. Useful improvements, not unlimited development or all your marketing bundled in.
See how Snowball works ↗Real work behind the process
Published project records show the work delivered. Commercial impact has its own measurement.
Clearer navigation and related styles grouped by print in the existing Shopify store.
Read the Czarina work record ↗12 Boards / Store consolidationCollection mapping, relevant landing pages and redirects for the Socal Skates consolidation.
Explore the 12 Boards project ↗Purvis Beer / Shopify migrationKentico-to-Shopify migration, store development, catalogue photography and team handover.
See the Purvis Beer migration ↗Start with the goal
Bring the business you have and the outcome you want. Let’s work out the next useful move.
Book a conversationThe first conversation is free. Discovery, delivery and ongoing work are scoped before you commit.
