Czarina × Snowball by Sonder
An ongoing Shopify partnership focused on clearer navigation, connected product discovery and the practical details that help customers move through Czarina's store.
The starting point
Czarina's world is full of expressive prints, flowing silhouettes and pieces designed to stand out. The opportunity was to make exploring that world feel more connected, from finding a favourite print to choosing what to wear with it.
With Snowball, Sonder works alongside the team on the store they already have. We review the experience, agree the priorities and deliver considered improvements.
Published delivery record / 11 September 2026
These changes were recorded as delivered in the original case study. They are not a live status feed or a claim of measured revenue impact.
The opportunity: connect the paths between categories and prints.
Consolidated category navigation and image-led menus give customers a more coherent route between kaftans, dresses, matching sets and prints.
What we know: the navigation change was delivered. This record does not establish how much it changed purchase behaviour.
The opportunity: help shoppers discover related styles without starting their search again.
Related styles are grouped by print on product pages. Someone looking at a Pink Cheetah piece can find other styles in the same print, with product imagery and direct links.
What we know: matching-print discovery was added. Its effect on order value has not been established in this case study.
The opportunity: make an existing payment option visible while customers browse.
Afterpay was represented in the footer alongside the store's payment information. This was a visibility improvement, not the introduction of a new payment method.
What we know: the information was added. No conversion uplift is attributed to this change here.
The opportunity: give customers a clearer route to ask a question before buying.
A September refinement added WhatsApp and dedicated contact cards alongside click-to-call, connecting shoppers with the Czarina team.
What we know: the contact routes were refined. Enquiries and downstream purchases would need to be measured separately.
// Current interface evidence
On 7 October 2026 we visited Czarina's public Pink Cheetah collection. The current interface gives us a concrete way to show product discovery alongside the published delivery record.
View the captured collection at Czarina. Newsletter overlays were dismissed where present. No customer details were entered or orders placed.
The September delivery record describes navigation, matching-print discovery and customer contact refinements. These current collection screenshots illustrate today's browsing context; they do not independently verify every historical product-page change, payment detail or the person responsible for every current component.
Commercial measurement: these are dated current-interface records. They are not before-and-after comparisons and do not establish revenue, conversion, order-value or ranking gains.
For a similar requirement, explore Shopify maintenance and support and customer journey improvement.
A useful record, without an invented result
This story documents the work completed. It does not claim that a change in revenue, conversion rate or order value was caused by Sonder.
Where the next improvement is an experiment, the intended outcome and measurement should be agreed before it runs. A useful next question is different from a result.
Not yet a delivered result
The next opportunities from the published plan. They need preparation, review and the relevant approval before becoming changes on the store.
Review product copy and the information customers need to make a decision, using verified product details to shape clearer descriptions and guidance.
Scope a test of complete-outfit discovery on mobile, with the experience and measurement agreed before launch. This case study does not present the test as running.
Snowball by Sonder
An ongoing team for established Shopify stores. Clear priorities, practical implementation and an honest explanation of what changed.
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