// Services / E-commerce AI
AI is rewriting how people find and buy online. We build it into your store the honest way: get picked by AI shopping agents, lift average order value on-site, and keep the whole thing improving every week. AI on the watch, humans making the call.
// What we build
Not a bolt-on chatbot. We wire AI into the parts of your store that move revenue, from how an AI assistant discovers you to how a shopper checks out, and keep a human in the loop on every change.
ChatGPT, Perplexity and Gemini now shop for your customers. We make your catalog legible to them with structured data, clean feeds and the signals an agent needs to choose you. This is generative engine optimisation, the SEO of AI search.
AI search, recommendations and merchandising that read intent and put the right product in front of the right shopper, so baskets get bigger without leaning on discounts.
An AI support layer trained on your real catalog, policies and orders. It answers the repeat questions instantly and hands the hard ones to a human, with your brand voice intact.
Our living website layer watches for broken pages, slow templates and silent errors, fixes what it safely can and flags the rest. Less rot, fewer leaks, every week.
Predictive segments and AI-timed flows in Klaviyo and on-site, so the message matches where each customer actually is, not a one-size blast to the whole list.
Merchandising, content drafts, tagging and reporting handled by automation you control, freeing your team for the work that actually needs human judgement.
// The shift
More and more product discovery now begins inside an AI assistant rather than a search bar. A shopper asks for the best option and the assistant answers with a short list. If your store isn't legible to those agents, you're invisible at the exact moment of choice.
Being the store an agent picks is the new page-one ranking. It runs on structured data, clean product information and content an AI can trust, the same fundamentals that win in classic search, applied to a new front door. We wrote the playbook in agentic commerce and Shopify Plus.
// How we work
01 Audit
We map your store, catalog and data and show you where AI moves the numbers and where it is just noise. No hype, a clear plan you can act on.
02 Architecture
The right models, feeds and guardrails for your stack. Structured data, clean product data and privacy handled before anything ships to customers.
03 Build and wire
We build it into Shopify, connect the tools and test the edge cases, so the AI behaves under real traffic, not just in a tidy demo.
04 Improve every week
With Snowball, your store keeps learning: monitoring, research and one human-approved improvement every week.
Already running some AI tools? We audit what you have and fix what is quietly costing you, before adding anything new.
// Who this is for
Scaling brands
You have visitors and a catalog, and you want AI to lift conversion and average order value without cheapening the brand.
Invisible to AI search
Customers are asking ChatGPT and Perplexity for recommendations, and your store never comes up. We get you into the answer.
Operations-heavy
Thousands of SKUs, complex merchandising and not enough hands. Automation and AI take the manual load off your people.
// Straight answers
E-commerce AI is the use of artificial intelligence across an online store to win more sales: getting picked by AI shopping agents like ChatGPT and Perplexity, on-site AI search and recommendations that lift average order value, AI support trained on your catalog, personalised journeys and automation that watches and improves the store. It is not a single chatbot. It is AI wired into the parts of the store that move revenue, with a human approving every change.
AI assistants read structured data, clean product feeds and clear content to decide which products to recommend. This is generative engine optimisation, the SEO of AI search. We make your catalog legible to those agents so your store shows up when a customer asks an assistant what to buy. Our guide to agentic commerce and Shopify Plus goes deeper.
No. A support chatbot is one small part. E-commerce AI also covers AI search and merchandising, recommendations, agentic commerce readiness, predictive segments and automation behind the scenes. We build the pieces that actually change your numbers, not a bolt-on widget in the corner of the page.
No. Every change is reviewed and approved by a human on our team before it goes live. Our rule is simple: AI for the watching, humans for the judgement. You stay in control of your brand voice and what ships. It is the same principle behind our living website approach.
No. Most of this works on core Shopify. Shopify Plus unlocks more, such as checkout control and Shopify Functions, which lets us go further with AI-driven merchandising and personalisation. We will tell you honestly whether Plus is worth it for your store yet.
// Our big move
E-commerce AI is the engine. A living website is the whole car: a store that watches itself, heals what breaks and gets better every week, with AI on the watch and humans making the call. If that is what your store needs, let's have a chat.
// Start a project
Tell us about your store, your catalog and where you want to take it. We will tell you straight where AI moves the numbers for your brand and how we would build it.
Replies within one business day. From the person who writes the code.