Mobile product pages
Check product information, images, size guidance and the path to adding an item. Look for unclear choices, awkward interactions and details shoppers need before buying.
Shopify conversion optimisation.
Make choosing easier.
Before spending more to bring people into your store, understand what happens when they arrive. We review the Shopify shopping journey, identify friction and agree practical changes for businesses in the Macedon Ranges and across Australia.
// Shopify conversion optimisation
Find the moments that deserve attention.
A conversion review connects what customers see with the data you actually have. We distinguish an observed problem, a plausible opportunity and a result that has been measured.
Navigation and collections
Review whether categories, filters and menus match the way customers shop. Help people move from a broad collection to a relevant product without unnecessary steps.
Search and product discovery
Check useful queries, missing results and related-product paths. Where search data is available, use it to identify unanswered demand and confusing catalogue structure.
Cart and buying information
Review how delivery, returns, payment options and totals are explained. Checkout-dependent findings are scoped around platform permissions and the required approvals.
Analytics and recordings
Use available funnel data and consented session recordings to investigate behaviour. A missing measurement is recorded as a gap, rather than treated as proof of a problem.
Experiments worth measuring
Choose a change, its intended outcome and an appropriate measurement before release. Testing depends on traffic, tracking quality and the time needed to collect useful data.
// How we work
Evidence first. A useful change next.
01 Understand
Agree the question
Review your goals, traffic sources and available analytics. Choose the journeys and pages the review should cover, then confirm scope and access.
02 Investigate
Show what was observed
Review the shopping experience and relevant data. Record supporting evidence, missing information and assumptions against each finding.
03 Prioritise
Choose the next move
Rank recommendations by evidence, likely usefulness, effort and risk. Any financial estimate is labelled with its assumptions and limits.
04 Implement
Deliver and evaluate
Scope implementation separately or within agreed Snowball capacity. Test and review the change, then evaluate it against the agreed outcome where data allows.
Scope, timing, capacity and approval steps are agreed before work begins.
// Real Shopify work
See the work behind the offer.
Published project records show what was built and changed. We do not attribute an unmeasured revenue or conversion gain to those deliverables.
Czarina / Product discovery
One print. More ways to shop.
Related styles were grouped by print on product pages, alongside clearer category navigation. The work record shows the delivered changes without claiming an order-value uplift.
12 Boards / Catalogue structure
Collections with a clear purpose.
The 12 Boards consolidation included collection mapping and landing pages for an existing retail catalogue. It is an example of implementation, not a controlled conversion experiment.
// Kyneton / Macedon Ranges / Australia
A local conversation.
An experienced delivery team.
Tim is based at 26 Piper Street, Kyneton VIC 3444, and leads commercial direction and client relationships. Ying leads development and delivery from Canada. We work with businesses across the Macedon Ranges and Australia.
Explore web design in the Macedon Ranges or our Kyneton web design services. You can reach Tim on 0402 232 029.
// Straight answers
Before we get started.
What do I get from a Shopify CRO audit?
An agreed review of key shopping journeys, a prioritised list of findings and the supporting evidence or assumptions. We identify useful next changes and how they could be evaluated. The depth and deliverables are confirmed before paid work begins.
Are the fixes included?
Implementation is agreed as part of a separate scope or delivered within the available Snowball capacity. A review does not imply unlimited development or automatic approval to change the live store.
What if we do not have much traffic?
We can still review usability, content and functional issues. With limited traffic, formal experiments and revenue attribution may be inconclusive. We will explain what can be checked now and what would require more data.
Is the initial store review a free CRO audit?
The initial store review is a free conversation about goals, fit and a starting priority. A comprehensive conversion audit, analytics investigation and implementation are paid work with an agreed scope. The free technical scan is also different from a commercial conversion audit.
Can you guarantee more sales?
No. Sales depend on your products, traffic, pricing, market and other factors. We commit to the agreed review and work, and report measured results only where the evidence supports them.
// Snowball by Sonder
Good work. Looked after.
Snowball gives established Shopify stores an ongoing team for agreed checks, prioritised improvements and clear updates. From A$2,200/month + GST for one store, with one planned improvement at a time and monthly capacity agreed upfront. People review changes before release.
Full rebuilds, migrations and substantial integrations are scoped separately. Results depend on your store and market. Third-party subscriptions are not included.
// Start with your store
Choose a better next change.
Bring your store and the question you want answered. We will discuss the available evidence and whether a focused review or ongoing improvement plan is the right fit.
Free initial conversation. Paid reviews and implementation are scoped before you commit.