The buy button below the fold
On the phone, where most of your traffic lives, the most important button on the page sits under three scrolls of nothing. Every extra scroll is a percentage point of buyers gone.
// Services / Conversion audit
Your store is leaking sales
you already earned.
Traffic is expensive. A store converting 1 in 100 instead of 2 in 100 pays double for every sale it makes. We watch how people actually use your store, find the exact spots they give up, and ship the fixes. In plain English, ranked by what each one is worth.
// Where the sales leak
People don't leave angry. They leave confused.
Most lost sales are not pricing or product. They are small moments of friction nobody on your team has ever watched happen. These are the six we find most often.
Most Shopify stores convert somewhere between 1% and 3%. The distance between those two numbers is rarely the product. It is friction nobody measured.
Checkout surprises
Shipping revealed at the last step is the number one cart killer in ecommerce. The total needs to be honest before the checkout, not inside it.
Search that answers nothing
People who search convert two to three times better than people who browse, and most store search returns zero results for a misspelling. That is your best customer, told to leave.
Product pages that don't answer
Will it fit? When does it ship? What if it is wrong? Every unanswered question is a pause, and every pause online ends the same way. The tab closes.
Forms that punish the second try
An error with no explanation, a wiped field, a postcode rule nobody mentioned. The customer did something slightly unusual and your form made it their fault.
Nobody watching the recordings
The data to find all of this already exists. Session recordings show real people hitting the same wall every day. Almost no store owner has ever watched one. We watch them for a living.
// How it works
Watch. Rank. Fix. Repeat.
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01 Watch
Real customers, real sessions
Recordings, funnels, speed data and your own numbers. We watch the path people actually take, not the path the sitemap says they should.
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02 Rank
Priced by impact
Every finding gets a plain English explanation and a dollar-shaped estimate. The list sorts itself: what is costing the most sits at the top.
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03 Fix
We ship, not suggest
The same senior developers who wrote the list ship the fixes. Reviewed, version controlled, reversible in one click. The work is the point.
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04 Repeat
It compounds
A little better every week adds up to a lot better every quarter. The weekly report shows what shipped and what it did to the goal.
No hundred-page PDF. A short list, priced, then fixed.
// Who this is for
The stores this changes fastest.
Flatliners
Traffic up, sales flat
More visitors every month and the same revenue to show for it. The funnel is leaking somewhere specific, and a week of watching usually names it.
Ad spenders
About to raise the budget
Pouring more traffic into a leaky store just buys more leaks. One round of fixes first, then the bigger budget actually multiplies something.
The audited
Your last audit became a PDF
Someone charged you for a document, the document said sensible things, and nothing changed. The difference here is the last step: we do the work.
// Straight answers
Asked before every engagement.
What do I actually get from a CRO audit?
A plain English list of what is costing you sales, ranked by likely dollar impact, with the evidence attached: session recordings, funnel numbers and speed data. Then, if you want them fixed, we ship the fixes. No hundred-page PDF that dies in a drawer.
How is this different from a normal audit?
A normal audit ends with recommendations. Ours ends with the work done. The list is written by the same senior developers who ship the fixes, so nothing on it is theoretical or impossible to action.
What data do you need from me?
Read access to your analytics is helpful but not required to start. The free scan needs nothing but your URL. Deeper findings come from session recordings and your store data once you are comfortable.
How fast will I see results?
The scan takes about thirty seconds. The full picture lands within days. Fixes start shipping in week one, and each weekly report shows what shipped and what it did to the numbers.
What if the audit finds nothing worth fixing?
Then you keep the report, owe us nothing, and have proof your store is in better shape than most. In practice we have never scanned a store and found nothing. Every store leaks somewhere.
// Our big move
We build living websites now.
Same senior team, a new way to work: websites that watch themselves, heal what breaks and get better every week, with AI on the watch and humans making the call. If that sounds like what your site needs, let's have a chat.
// Start with the scan
Find your leaks.
The free scan reads your store the way a customer on a phone would: what is slow, what is broken, and what is quietly costing you. Thirty seconds, read only, no signup to start.
Replies within one business day. From the person who writes the code.
- Scan is free
- Findings ranked by money
- Keep the report either way