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Shopify design & development
in the Macedon Ranges.

Help customers find the right products and buy with confidence. From Kyneton, Sonder designs and improves Shopify stores for Macedon Ranges and Australian businesses, with focused theme work, new stores and carefully planned migrations.

Share your store URL or plans, and what needs work.
Prefer to book a conversation?

Custom Shopify themes Migrations and storefront features Kyneton-based commercial direction

// Shopify design and development

The right build for your business.

Start with what customers need to find, understand and buy. We scope the design, development and launch around your catalogue, team and goals, rather than add complexity for its own sake.

01

A new Shopify store

Plan collections, key pages and mobile shopping journeys. Design and develop a storefront around your brand, with the agreed content, products and launch checks.

02

Improve the theme you have

Build useful sections, clearer navigation and product-page features in an existing Shopify theme. If a focused change can solve the problem, a full rebuild may not be needed.

03

Move to Shopify carefully

Review product and customer data, existing URLs, integrations and dependencies before a migration. Plan redirects, testing and handover around what your business needs to preserve.

04

Make products easier to find

Structure collections and navigation around how people shop. Product information, related styles and search paths can help customers choose without starting again.

05

Connect the useful systems

Scope retail, stock and workflow integrations against your actual operations. Confirm access, compatibility and ongoing costs before committing to a custom connection.

06

Build for life after launch

Document the work, show your team how to use it and agree support. Ongoing Shopify care is available through Shopify maintenance and support.

// How we work

A clear route from idea to store.

  1. 01 Understand

    Goals before features

    Review your catalogue, customers, current site and priorities. Agree the scope, responsibilities, budget and what a successful launch needs to include.

  2. 02 Design

    See the important pages

    Review the agreed mobile and desktop layouts, navigation and product-page experience. Resolve the important content and design decisions before build.

  3. 03 Build

    Develop and check

    Ying leads development and delivery, with Tim on commercial direction. Review progress and test the agreed journeys in a suitable preview before release.

  4. 04 Launch

    Release with a plan

    Agree approvals, redirects, functional checks and handover. Timing and any interruption risks depend on the platform, data and scope of the change.

Scope, timing, capacity and approval steps are agreed before work begins.

// Real Shopify work

See the work behind the offer.

Published project records show what was built and changed. We do not attribute an unmeasured revenue or conversion gain to those deliverables.

Czarina / Shopify improvements

Help shoppers find the right pieces.

The published Czarina record describes consolidated collections, image-led navigation, matching-print discovery and clearer customer contact options.

Explore the Czarina Shopify improvements ↗

12 Boards / Store consolidation

Two brands. A considered transition.

The 12 Boards work record describes folding Socal Skates into the existing store, with collection mapping, landing pages and redirects.

See the 12 Boards store consolidation ↗

// Kyneton / Macedon Ranges / Australia

A local conversation.
An experienced delivery team.

Tim is based at 26 Piper Street, Kyneton VIC 3444, and leads commercial direction and client relationships. Ying leads development and delivery from Canada. We work with businesses across the Macedon Ranges and Australia.

Explore web design in the Macedon Ranges or our Kyneton web design services. You can reach Tim on 0402 232 029.

// Straight answers

Before we get started.

Do you work with businesses in the Macedon Ranges?

Yes. Tim is based in Kyneton and works with businesses across the Macedon Ranges, including Woodend, Gisborne, Macedon and surrounding towns. We also deliver Shopify work for Australian businesses remotely.

Can you improve our existing Shopify theme?

Yes. We first check whether changes to navigation, sections or product pages can achieve the goal. A new theme or full rebuild is recommended only when the scope and constraints justify it.

How much does a Shopify build cost?

Builds, migrations and substantial integrations are quoted against the agreed scope. The initial store review is a free conversation about fit and priorities, not free design or implementation. Snowball pricing is for ongoing care rather than a full rebuild.

How long will the project take?

We agree a schedule after reviewing the scope, content, access and approval steps. Larger migrations and custom features need different timelines from a focused theme change.

What happens after launch?

Handover and any initial support are agreed for the project. For a store that needs continued attention, Snowball provides ongoing improvements and care within agreed monthly capacity.

// Snowball by Sonder

Good work. Looked after.

Snowball gives established Shopify stores an ongoing team for agreed checks, prioritised improvements and clear updates. From A$2,200/month + GST for one store, with one planned improvement at a time and monthly capacity agreed upfront. People review changes before release.

Full rebuilds, migrations and substantial integrations are scoped separately. Results depend on your store and market. Third-party subscriptions are not included.

// Start with your store

What should your store do next?

Tell Tim what needs to work better, or what you want to build. We will discuss the right starting point, from a focused improvement to a new store or a migration.

Include your store URL or plans and what needs work.
Prefer to book a conversation?

Paid reviews and implementation are scoped before you commit.