BigCommerce to Shopify Migration
The migration is the easy part. Keeping your rankings is the craft.
You've spent years building organic traffic on BigCommerce. Moving to Shopify shouldn't cost you a single position. We migrate established stores with your SEO treated as the main event, not an afterthought. Every URL mapped. Every blog post carried over. Rankings monitored through the switch and beyond.
The Reality
Why stores like yours are leaving BigCommerce.
If you've run a BigCommerce store for five or ten years, you already know why you're here. The platform works, but the ecosystem has moved. Shopify has the apps, the checkout conversion, the theme quality, and the developer talent. Every year you stay, the gap widens.
The thing stopping you isn't Shopify. It's the fear of blowing up a decade of Google rankings in one weekend.
That fear is rational. Most migrations are done by developers who treat SEO as a checkbox. URLs change, redirects get missed, blog content gets left behind, and three months later organic traffic is down 40% and nobody can tell you why.
We do it the other way around. The SEO plan comes first. The build serves it.
The Four Killers
What actually puts
your rankings at risk.
Four things kill organic traffic in a platform migration. Our process exists to close all four.
01
URL changes without complete 301 mapping
BigCommerce and Shopify structure URLs differently. Shopify forces /products/, /collections/, and /blogs/ prefixes. Every one of your existing URLs needs an explicit, tested 301 to its exact new home. Not a wildcard redirect to the homepage. A one-to-one map.
02
Content that doesn't make the trip
Your blog and informational pages are often where the rankings actually live. They get deprioritised in migrations because they're not products. We migrate them first.
03
Metadata and structured data loss
Titles, descriptions, alt text, product schema. Rebuilt field by field, not left to a CSV import to sort out.
04
Nobody watching after launch
The first six weeks post-migration are where problems surface. If nobody is watching Search Console, small crawl issues become ranking losses before anyone notices.
How We Migrate
How we migrate a
BigCommerce store.
01 / AUDIT
SEO audit and URL inventory
Before anything moves, we crawl your entire site and pull your Search Console data. We know exactly which pages earn your traffic and which keywords they hold. This becomes the protection list.
02 / MAP
Complete 301 redirect map
Every product, category, blog post, and informational page mapped one-to-one from old URL to new. Reviewed against the protection list. No traffic-earning page gets a lazy redirect.
03 / MIGRATE
Full content migration
Products, variants, images, customers, order history, reviews, blog posts, and informational pages. Metadata and alt text carried across, not regenerated.
04 / BUILD
Build and pre-launch testing
The new store is built and tested on a staging domain. Redirects verified programmatically against the full map before DNS ever changes.
05 / LAUNCH
Launch with monitoring
We switch over, submit the new sitemap, and watch Search Console daily. Crawl errors, indexing issues, and ranking movement get caught in hours, not months.
06 / CARE
Post-launch care
Six weeks of active monitoring is included in every migration. Then, if you want the store to keep improving instead of slowly going stale, that's what Snowball is for.
What Carries Over
Everything that matters makes the trip.
- All products, variants, and images
- Collections and category structure
- Customers and order history
- Blog posts and informational pages
- Reviews
- Titles, meta descriptions, and alt text
- Discount codes and gift cards (rebuilt to Shopify's model)
- Your rankings. That's the whole point.
What Gets Better
You're not just avoiding losses.
Shopify's stack is faster out of the box, converts better at checkout, and opens up an app ecosystem BigCommerce can't match. Most stores we move see site speed and conversion improve within the first quarter, which compounds the SEO you protected.
See how we build on Shopify in our client work.
The Numbers
Timeline and investment.
4 to 6 weeks
Timeline
A typical established store (50 to 150 products, blog, informational pages) takes four to six weeks from kickoff to launch. Larger catalogues or custom functionality extend that.
You get a fixed timeline before we start, and your BigCommerce store keeps trading until the moment we switch.
From $15,000 AUD
Investment
Migrations for established stores start at $15,000 AUD. The exact number depends on catalogue size, custom functionality, and content volume. We scope it properly on a call before quoting, because a real number beats a guess.
What you're paying for isn't moving data. Tools can move data. You're paying for ten years of organic traffic arriving intact on the other side.
FAQ
BigCommerce to Shopify,
asked and answered.
Will I lose my Google rankings moving from BigCommerce to Shopify?
Not if the migration is done properly. Ranking losses come from broken redirects, missing content, and lost metadata, all of which are preventable. Our process maps every URL one-to-one, migrates all content including your blog, and monitors Search Console daily through launch. Some ranking fluctuation in the first two weeks is normal as Google recrawls; sustained losses are not.
How long does a BigCommerce to Shopify migration take?
Four to six weeks for a typical established store. Your existing store keeps trading the entire time. Downtime at switchover is effectively zero.
Do my blog posts and informational pages come across?
Yes, and they're migrated first. For established stores, blog and informational content often holds more ranking equity than product pages. Leaving it behind is the single most common way migrations destroy organic traffic.
Can you migrate my customers and order history?
Yes. Customers, order history, and reviews all come across. Customers will need to reset passwords on first login (a platform security constraint, not a migration limitation).
What happens to my old URLs?
Every one gets a permanent 301 redirect to its exact equivalent on the new store. Google follows these and transfers ranking equity. We test the full redirect map programmatically before launch.
Why not just use a migration app?
Apps move data. They don't audit your SEO, build a redirect strategy around your traffic-earning pages, rebuild metadata properly, or watch Search Console after launch. For a new store, an app is fine. For a store with ten years of rankings, the data transfer is the cheapest and least important part of the job.
Do you work with stores outside Melbourne?
Yes. We're Melbourne based and work with ecommerce brands across Australia and New Zealand. Migrations run entirely remotely.
After The Migration
Don't let the new store go stale.
A migration protects what you've built. It doesn't grow it. Snowball is our ongoing improvement product: continuous conversion work, AI search visibility, and competitor tracking on a monthly cadence. Most migration clients roll straight into it, because a website that stops improving starts dying.
Migration Technology
Ready when you are
Ten years of rankings,
arriving intact.
Tell us about your store. We'll walk you through exactly how the migration would run, with a real number, not a guess.