// Guide

Shopify Plus vs Advanced: Honest 2026 Comparison

Tim Sullivan · Sonder · Melbourne · Updated 2026

This guide compares Shopify Plus and Shopify Advanced in practical terms: total cost, operational limits, checkout control, automation, B2B capability, and integration depth.

We build on both Shopify Plus and Advanced, so this is not a pitch for the more expensive plan. The right answer depends on your revenue, your operations, and how much of the checkout and back office you actually need to control.

What this comparison covers

  • Total cost: what each plan really costs once transaction fees and platform pricing are in the picture.
  • Operational limits: the ceilings that start to bite as order volume and team size grow.
  • Checkout control: how far you can shape and extend the checkout on each plan.
  • Automation: the workflow and back-office automation each plan unlocks.
  • B2B capability: wholesale and business-to-business selling, and where each plan draws the line.
  • Integration depth: how cleanly each plan connects to the rest of your stack.

The full breakdown is being finalised. If you need this recommendation now, contact Sonder Sites and we can map the right plan to your current revenue and operations.

// Plan the build

Map the right plan.

Tell us your current revenue and how your operations run, and we will point you at the plan that fits, then build it properly. No upsell to Plus if Advanced does the job.

Replies within one business day. From the person who writes the code.