ERP & PIM integration
Custom middleware to sync NetSuite, SAP, Microsoft Dynamics, or whatever archaic database you're running. Real-time inventory, pricing, and order push.
// Shopify Plus for B2B
B2B wholesale portals
that don't suck.
Stop forcing your wholesale buyers to use fax machines, PDFs, and portals from 2004. We build consumer-grade B2B experiences on Shopify Plus that integrate flawlessly with your ERP. Cash cows deserve nice things too.
// The problem
Why your current B2B portal is bleeding cash
Let's be brutally honest: most B2B ecommerce experiences are a complete dumpster fire. You've got sales reps manually keying in orders from emails, an ERP system that holds your data hostage, and buyers who would rather pull their own teeth than navigate your clunky wholesale portal.
Your wholesale buyers are also consumers. When they go home, they buy on Amazon and slick Shopify stores with one click. Then they come to work and you force them to download a PDF catalog, cross-reference an Excel spreadsheet for their pricing tier, and email a purchase order to "sales@yourcompany.com". It's embarrassing, and it's costing you money.
The integration nightmare
The biggest lie in B2B ecommerce is the "plug-and-play" ERP connector. You buy a legacy platform, install a generic connector to NetSuite or SAP, and pray it works. It doesn't. Inventory goes out of sync, custom pricing tiers fail to load, and suddenly you're paying a systems integrator $300/hour to fix spaghetti code.
At Sonder Sites, we don't do fragile integrations. We build robust, custom middleware that acts as a bulletproof bridge between Shopify Plus and your ERP. Whether it's complex account hierarchies, dynamic pricing rules, or custom net terms, we architect the data flow so your systems talk to each other in real-time. No dropped orders. No phantom stock.
Consumer-grade UX for wholesale
Why shouldn't wholesale ordering be as easy as buying a pair of sneakers? We leverage Shopify Plus's native B2B primitives to build portals that are fast, intuitive, and designed for bulk purchasing.
- Quick order forms: Buyers know what SKUs they want. We build interfaces where they can punch in SKUs and quantities in seconds, bypassing the traditional catalog browse.
- Company profiles and vaulted cards: Let multiple buyers from the same company log in, view their specific price lists, and check out using vaulted credit cards or Net 30 terms.
- Blended storefronts: Run your D2C and B2B operations from the exact same Shopify backend. Retail customers see retail prices; logged-in wholesalers see their negotiated rates. One source of truth.
Stop paying for "enterprise" bloatware
Legacy B2B platforms like Magento Commerce or custom-built monoliths love to charge you six figures just for the privilege of turning on the servers. They are slow to develop, impossible to maintain, and require a dedicated IT team just to change a banner image.
Shopify Plus gives you world-class, scalable infrastructure out of the box. We take your budget and spend it on solving your actual business problems, like complex ERP syncs, custom checkout logic, and conversion-optimized design, instead of reinventing the shopping cart.
We build systems for people who paid us and still like us. If you want a B2B portal that actually drives revenue instead of support tickets, you're in the right place.
// B2B capabilities
Hardcore tech for wholesale scale
Everything a serious wholesale operation needs, from a proper Shopify Plus build to deep ERP integrations that actually stay in sync.
Complex pricing rules
Company-specific catalogs, quantity breaks, percentage discounts, and custom shipping rules mapped perfectly from your source of truth.
Quick order interfaces
Frictionless bulk ordering. CSV uploads, SKU search bars, and one-click reordering for your highest-volume buyers.
Account hierarchies
Multiple buyers under one parent company. Set purchasing limits, require manager approvals, and manage distinct billing addresses.
Custom payment terms
Net 30, 60, 90 terms, vaulted credit cards, and custom invoicing workflows built directly into the Shopify checkout.
Blended storefronts
Run B2C and B2B from a single Shopify instance. One theme, one admin, two completely different customer experiences.
// Straight answers
Frequently asked questions
Can Shopify Plus handle complex B2B pricing tiers?
Yes. With Shopify's native B2B features, we can set up company-specific price lists, quantity breaks, and custom payment terms. If your pricing logic is absurdly complex, we write custom apps or scripts to pull live pricing directly from your ERP.
How do you integrate Shopify with our legacy ERP?
We don't rely on off-the-shelf connectors that break when you look at them funny. We build robust middleware using custom APIs to sync inventory, orders, and customer data between Shopify Plus and ERPs like NetSuite, SAP, or Microsoft Dynamics. If it has an API, we can connect it.
Can we have both B2C and B2B on the same Shopify store?
Absolutely. Shopify Plus allows for a blended storefront. Retail customers see standard pricing, while wholesale buyers log in to see their specific catalogs, net terms, and quick-order forms, all managed from a single backend.
Why shouldn't we just build a custom B2B portal from scratch?
Because reinventing the wheel is a great way to burn cash. Shopify Plus gives you world-class infrastructure, security, and checkout out of the box. We spend your budget solving your unique business problems (like complex integrations and UX), not rebuilding basic cart functionality.
// Start a project
Ready to ditch the PDFs?
Let's talk about integrating your ERP and building a wholesale portal your buyers will actually use.
Replies within one business day. From the team that ships.